ProLinkz.com

by William Bontrager, Willmaster

As an ezine advertiser, you know it’s critical to measure response from each individual ad insertion. Ads cost too much to let dead ones be placed where highly effective ones could instead.

ProLinkz can help you with insertion decisions by counting clickthroughs. This number can help you determine:

• The effectiveness of the ad compared to other ad insertions elsewhere. The publisher’s distribution numbers notwithstanding, when you spend your dollars, you’re looking for results. Using ProLinkz, you can easily calculate your cost per clickthrough, which is much more meaningful than cost per display.

This cost per clickthrough can then be compared with the results of the same ad in other ezines.

• The ratio of clickthroughs to sales. This ratio can be compared with the same ad in other ezines to determine which ezine delivers the most responsive prospects.

By testing different ad copy and different ezines for effectiveness, you can determine which combinations are most profitable for you and worth continued, or even expanded, expenditure.

Testing

To test, simply use a ProLinkz URL in each ad you place. When the link is clicked, ProLinkz records the click and redirects the prospect to the destination URL.

Comparing the clickthroughs is easy. Just go to the ProLinkz Control Panel and click the Stats button next to each of the codes you used in your ads. This feature will let you generate reports that tell you the number of clicks that a link has received, along with dates and times.

By being able to easily have ProLinkz help you count and measure the effectiveness of your ezine advertising efforts, you’ll also be in the highly desirable business position of being able to make better copy, focus, and promotion decisions, relying far less on intuition alone to help guide your business.