Measuring Affiliate Banner/Link Performance

4 10 2007

by William Bontrager, Willmaster

ProLinkz lets you easily see which affiliate offers get more clickthroughs — and potential income — for you. Not only that: You can measure and compare the effectiveness of the different banners and/or links the affiliate programs give you to use.

Testing the Programs

To properly test which affiliate offers get more clickthroughs, put banners and/or links of two or three different offers on the same webpage (or rotate them). For a more accurate comparison, the offers should be presented in a similar manner and in a similar position on the page.

Simply assign a unique Tracking Code to each banner/link, and use the resulting ProLinkz URLs on your webpage. When someone clicks on a banner or link, ProLinkz records the click and redirects the prospect to the affiliate program’s specified destination URL.

Comparing Clickthroughs

Comparing the clickthroughs is easy to do through the ProLinkz Control Panel. Next to each Tracking Code is a Stats button, which lets you generate on-screen reports of click counts, along with referrers, dates, and times.

Single Program Testing

If, on the other hand, you want to test the effectiveness of the different banner and/or link options for a single program, one way to do that would be to make a webpage dedicated to that program’s offer. Then rotate the different banners and/or reword your text links (each with its own unique ProLinkz Tracking Code) until you find the most effective combination revealed by your ProLinkz Stats results.

These are just a few ways that ProLinkz can be used to help you determine affiliate program performance and the effectiveness of the many different ways that these programs can be promoted. ProLinkz, in effect, helps put you in the desirable position of being able to make better content, focus, and promotion decisions, relying far less on mere intuition by now being armed with actual hard data.


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