ProLinkz.com

by William Bontrager, Willmaster

If you sell website, blog and/or ezine advertising space, you may want to begin offering your advertisers clickthrough reports. Made possible, of course, by ProLinkz. And very easily — just create a Tracking Code for each ad that redirects to the advertiser’s URL.

To report an advertiser’s clickthrough counts, just click the advertiser’s Tracking Code Stats button from the ProLinkz Control Panel and generate a report for the desired period. The resulting on-screen page can be saved to your hard drive or copied to a text file which can then be forwarded to your client.

Benefits

A clickthrough reporting service could help your advertisers in several ways:

• No guessing; your advertiser will know the number of clickthroughs his or her ads have generated. With these numbers, s/he’ll be better equipped to decide whether any changes need to be implemented to improve ad performance, or to keep things as is.
  
• Your advertiser will come to recognize your ezine or website as ad-test friendly. When another ad campaign is ready for development, your site or ezine may even be used to develop the most effective ad copy and material before rolling out universally to other advertising vehicles.
  
• Provided that you (the publisher and/or editor) are well respected by your subscribers/site visitors, your own domain name in the URL (ProLinkz works from your domain) could result in slightly higher clickthroughs, particularly with ezine advertising. This is an especially attractive advertiser benefit.

In addition to the higher likelihood of repeat business with better informed advertising clients, these ProLinkz-powered clickthrough reports also help you better grasp your medium’s effectiveness and suitability for different types of ads. They could, for example, help you detect your subscribers’ interests, influencing your editorial content, not to mention letting you categorically pinpoint which potential advertisers to approach.