“Permanent” URLs

4 10 2007

by Eldon Sarte, Wordpreneur.com

Your site is a work-in-progress. Whose isn’t? But a constantly evolving site architecture creates certain problems, like changing URLs. They’re enough of a pain to deal with internally, but any links that you give out — for directory submissions, articles, advertising, whatever — will need to be dealt with too, redirected, updated if possible. And this can be one heck of a chore…

…unless you’ve got ProLinkz.

Read the rest of this entry »



Clickthrough Reports for Your Advertisers

4 10 2007

by William Bontrager, Willmaster

If you sell website, blog and/or ezine advertising space, you may want to begin offering your advertisers clickthrough reports. Made possible, of course, by ProLinkz. And very easily — just create a Tracking Code for each ad that redirects to the advertiser’s URL.

Read the rest of this entry »



Measuring Affiliate Banner/Link Performance

4 10 2007

by William Bontrager, Willmaster

ProLinkz lets you easily see which affiliate offers get more clickthroughs — and potential income — for you. Not only that: You can measure and compare the effectiveness of the different banners and/or links the affiliate programs give you to use.

Read the rest of this entry »



Measuring Email Signature Effectiveness

4 10 2007

by William Bontrager, Willmaster

ProLinkz can measure the effectiveness of your email signatures, those few lines often used as mini advertisements that are automatically appended to outgoing email.

Simply use one of your ProLinkz URLs in your signature. When the link is clicked, ProLinkz records the click and redirects the prospect to the destination URL.

Read the rest of this entry »



Measuring Ezine Advertising Effectiveness

4 10 2007

by William Bontrager, Willmaster

As an ezine advertiser, you know it’s critical to measure response from each individual ad insertion. Ads cost too much to let dead ones be placed where highly effective ones could instead.

Read the rest of this entry »



Measuring Ezine Readership

4 10 2007

by Eldon Sarte, Wordpreneur.com 

How many people actually read your ezine? This “readership” information is far more valuable and useful to you — and prospective advertisers — than a generic “total subscribers” count.

But measuring readership of an ezine sent out by email is tough… unless you use ProLinkz.

Read the rest of this entry »



Cloaking Download Locations

3 10 2007

by Eldon Sarte, Wordpreneur.com

One problem about having files available for download on your site is theft… particularly if you happen to be selling said files. Unless you’re able to jump through a few technical hoops, you likely have some valuable files essentially available for public downloading to anyone who just happens to know the URLs.

Read the rest of this entry »